I became the creative partner I wish I'd had when I was building my own brands.
Dick Johnson — Best Performing Video Creatives — 2025
From concept to copy to final asset. I don't hand off a brief and disappear. I see it through until the creative is ready to run.
Static ads produced across Dick Johnson, DIPDRIP and bestfuture.
I'm not a fan of copying what competitors are doing. I want to make things that don't feel interchangeable.
My philosophy is to create work I'm genuinely proud of. To me, that's one of the highest forms of professional integrity.
Creative ad blindness is real. Traditional ad formats get scrolled past, you can see it clearly across multiple 7 to 8-figure accounts like bestfuture, Dick Johnson, and DIPDRIP.
Less like advertising.
More like content people
actually want to watch.
| Creative | Ad Spend | ROAS | Peak ROAS | Weeks Running |
|---|---|---|---|---|
| SE139 | €158.459 | 2,82x | 8,49x | 34 wks |
| SE59 | €111.526 | 2,65x | 5,95x | 50 wks |
| SE41 | €107.459 | 3,63x | 6,97x | 49 wks |
| SE13 | €83.352 | 2,59x | 4,44x | 30 wks |
| SE03 | €69.049 | 3,22x | 8,37x | 59 wks |
| SE45 | €57.752 | 3,04x | 5,03x | 23 wks |
| SE26 | €26.703 | 3,00x | 56,51x ★ | 20 wks |
| SE108 | €18.396 | 3,13x | 6,34x | 17 wks |
Weeks Running = weeks with ROAS above 2.0 · Dick Johnson, 2024
"We've been working together across different projects for 4 years now. Leon brings this energy to every project that just makes you want to get things done. That's not something I plan on changing."
"Leon was my first real introduction to creative strategy at scale. What I appreciate most is his ability to break down complex ideas into a few clear sentences and make them actually land."
"Leon was our Creative Strategist at Dick Johnson when we scaled from 300k to over 1.5M per month in Q4 within a single year. A big part of the concepts behind that growth came from him. What I appreciate most: he overflows with creative ideas, but his background as a content creator and editor gives him a precise understanding of how an ad actually gets made."
"I love editing Leon's videos. The concepts are genuinely fresh and bringing his ideas to life is always a good time."
I built Strapiez.de from scratch, an Apple Watch accessories brand that grew entirely through TikTok. No agency, no budget, no playbook. Just a teenager figuring out what makes people stop scrolling.
Over 1.000 organic TikToks later, I had my first real proof of concept: content that doesn't feel like content converts better than anything else.
That insight never left me.
I studied Industrial Engineering at CAU Kiel, which basically means I know how to think in systems and break problems down. Then I decided making things people actually want to buy was more interesting than materials science.
I founded bestfuture.de (plastic-free dishwasher tablets, sold 2024) and Strapiez.de (Apple Watch accessories). Running your own DTC brand teaches you more about ad creative than any agency ever could.
When I'm not building creative strategies, I'm kitesurfing, keeping my plants alive, or networking with people who are building something real.
Available for project-based work, retainers, and creative audits.